{"id":3200,"date":"2015-04-14T09:46:50","date_gmt":"2015-04-14T09:46:50","guid":{"rendered":"https:\/\/www.cmwlab.com\/blog\/?p=3200"},"modified":"2023-02-15T13:24:18","modified_gmt":"2023-02-15T13:24:18","slug":"marketing-agencies-benefits-managing-campaigns-comindware-project","status":"publish","type":"post","link":"https:\/\/www.cmwlab.com\/blog\/marketing-agencies-benefits-managing-campaigns-comindware-project\/","title":{"rendered":"Marketing Agencies: The Benefits of Managing Your Campaigns with Comindware Project"},"content":{"rendered":"For marketing campaigns, time and freshness are crucial, which is why deadline projections must be met at all costs or you risk missing the audience\u2019s tune of the moment. To avoid confusion and misplaced information or instructions, it\u2019s important for marketing agencies to have a central and dedicated system in place to manage projects, tasks, events, communications, and progress across the agency and client base.\r\n\r\n<p><!--more-->\r\n<a href=\"https:\/\/www.cmwlab.com\/platform\/try\/\" onclick=\"ga('send', 'event', 'abtest', 'platform-banner-click');\"><img decoding=\"async\" id=\"pl-banner\" src=\"https:\/\/www.cmwlab.com\/blog\/wp-content\/uploads\/2023\/03\/cmw-platform-banner.png\" class=\"img-fluid my-5\" alt=\"CMW Platform banner\" title=\"CMW Platform banner\"><\/a><\/p>\r\n\r\n\r\n\r\nOne such system is <a href=\"https:\/\/www.cmwlab.com\/project-management-software\/\">Comindware Project<\/a>, a project management solution that provides a single environment for everything related to your projects, a real-time view of how your projects and campaigns are faring, and a social platform for communication and team collaboration.\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_28 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cmwlab.com\/blog\/marketing-agencies-benefits-managing-campaigns-comindware-project\/#How_Comindware_Project_differs_from_other_tools\" title=\"How Comindware Project differs from other tools\">How Comindware Project differs from other tools<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cmwlab.com\/blog\/marketing-agencies-benefits-managing-campaigns-comindware-project\/#Break_your_strategy_down_into_bulleted_tasks_with_attached_timelines\" title=\"Break your strategy down into bulleted tasks with attached timelines.\">Break your strategy down into bulleted tasks with attached timelines.<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cmwlab.com\/blog\/marketing-agencies-benefits-managing-campaigns-comindware-project\/#Manage_resources_effectively_through_workload_information_and_timesheets\" title=\"Manage resources effectively through workload information and timesheets.\">Manage resources effectively through workload information and timesheets.<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cmwlab.com\/blog\/marketing-agencies-benefits-managing-campaigns-comindware-project\/#Create_dedicated_rooms_for_clients_and_partners\" title=\"Create dedicated rooms for clients and partners\">Create dedicated rooms for clients and partners<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cmwlab.com\/blog\/marketing-agencies-benefits-managing-campaigns-comindware-project\/#Manage_and_monitor_client_campaigns_with_tasks_messages_and_discussion_rooms\" title=\"Manage and monitor client campaigns with tasks, messages, and discussion rooms.\">Manage and monitor client campaigns with tasks, messages, and discussion rooms.<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cmwlab.com\/blog\/marketing-agencies-benefits-managing-campaigns-comindware-project\/#Use_management_dashboards_to_input_key_measures_for_analysis_and_monitor_progress\" title=\"Use management dashboards to input key measures for analysis and monitor progress.\">Use management dashboards to input key measures for analysis and monitor progress.<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cmwlab.com\/blog\/marketing-agencies-benefits-managing-campaigns-comindware-project\/#Final_word\" title=\"Final word\">Final word<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Comindware_Project_differs_from_other_tools\"><\/span>How Comindware Project differs from other tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" data-id=\"3216\"  src=\"https:\/\/www.cmwlab.com\/blog\/wp-content\/uploads\/2015\/04\/Title_Picture.jpg\" alt=\"Comindware Project\" width=\"600\" height=\"289\" class=\"alignleft size-full\" \/>\r\n<br \/><br \/>\r\nComindware Project distinguishes itself from <strong>task management<\/strong> and <strong>collaboration tools<\/strong> like Asana and Basecamp in that it\u2019s additionally equipped with specialized tools for more efficient project management, like automated priority-based planning, automatic project schedule updates, and a visual team workload view of ongoing projects and campaigns.\r\n\r\n<br \/><br \/>\r\n\r\nHere are some of the ways Comindware Project can be used to <strong>get rid of marketing work mess<\/strong>, increase productivity, and deliver marketing projects on time and with a high level of transparency for clients:\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Break_your_strategy_down_into_bulleted_tasks_with_attached_timelines\"><\/span>Break your strategy down into bulleted tasks with attached timelines.<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" data-id=\"3212\"  src=\"https:\/\/www.cmwlab.com\/blog\/wp-content\/uploads\/2015\/04\/dramatically-simplify-your-project-planning600-zoom.jpg\" alt=\"When planning a huge marketing campaign\" width=\"600\" height=\"344\" class=\"alignleft size-full\" \/>\r\n<br \/><br \/>\r\nWhen planning a huge marketing campaign, it is vital to carefully break down your plan into tasks and subtasks and then monitor and control priorities, team performance, and real-time project status. Put your list of tasks and subtasks in one place and assign schedules and timelines for each bullet point.\r\n<br \/><br \/>\r\n\r\n<ul style=\"margin-left: 25px;\">\r\n\t<li>Comindware Project\u2019s visual <a href=\"https:\/\/www.cmwlab.com\/project-management-software\/work-breakdown-structure-software\/\">work breakdown structure<\/a> tackles complex leveling requirements for complicated projects and provides project managers with accurate completion estimates and timelines. Tasks can be dragged and dropped into your plan, right where you need them, and resources can be assigned on exactly the same page.<\/li>\r\n\t<li>Comindware Project\u2019s <a href=\"https:\/\/www.cmwlab.com\/project-management-software\/project-planning\/\">priority-based planning<\/a> feature creates project schedules based on resource assignments and task priorities. All a project\/marketing\/campaign manager does is set the project\u2019s deadline, assign tasks, and set time estimates for each task. Comindware Project then automatically builds a project schedule, taking into account project deadlines, resource availability, and task priorities.<\/li>\r\n\t<li>Comindware Project\u2019s built-in <a href=\"https:\/\/www.cmwlab.com\/project-management-software\/project-management-gantt-chart\/\">predictive Gantt chart<\/a> shows you the campaign\u2019s real-time status, as all tasks that haven\u2019t been completed are rescheduled at a later time. If a campaign deadline will not be met, you\u2019ll know and be ready for a backup plan before trouble hits the fan.<\/li>\r\n<\/ul>\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Manage_resources_effectively_through_workload_information_and_timesheets\"><\/span>Manage resources effectively through workload information and timesheets.<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" data-id=\"3210\"  src=\"https:\/\/www.cmwlab.com\/blog\/wp-content\/uploads\/2015\/04\/plan-and-allocate-resources600-zoom-2.jpg\" alt=\"Manage resources effectively\" width=\"600\" height=\"344\" class=\"alignleft size-full\" \/>\r\n<br \/><br \/>\r\nIn marketing agencies, it is usually the case where team members are simultaneously involved in multiple projects. Resource conflicts aren\u2019t unheard of, and when priorities suddenly change, i.e., projects for a certain client become top priority, some members already assigned to other projects would have to delaywhatever they\u2019re doing to help out with high-priority campaigns.\r\n\r\n<br \/><br \/>\r\n\r\nComindware Project provides a graphical view of each team member\u2019s workload. Overloaded team members are flagged with a red mark, giving managers ample time to rectify the situation. Resource assignments can be made on the workload dashboard, and Comindware Project instantly shows how such assignments or reassignments affect all of your projects. This enables you to address other issues that may arise and communicate the changes with your clients in a timely manner.\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Create_dedicated_rooms_for_clients_and_partners\"><\/span>Create dedicated rooms for clients and partners<span class=\"ez-toc-section-end\"><\/span><\/h2>.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" data-id=\"3214\"  src=\"https:\/\/www.cmwlab.com\/blog\/wp-content\/uploads\/2015\/04\/collaborate-with-the-project-team-and-beyond600-zoom.jpg\" alt=\"Create dedicated rooms for clients and partners\" width=\"600\" height=\"344\" class=\"alignleft size-full\" \/>\r\n<br \/><br \/>\r\nGive your clients access to all campaigns they requested, and use Comindware Project as a central location for all conversations, tasks, and files. Not only will it help the marketing team collaborate effectively, it will also provide transparency for the client, preventing your team from working on tasks that the client may choose to eventually scrap or may not actually need after all.\r\n\r\n<br \/><br \/>\r\n\r\nThe same goes for your partners from other departments, so you can all better coordinate your timelines and responsibilities.For example, if your short, professional documentary seems like it won\u2019t make it on time, you can inform the client, and get him\/her to scrap it in favor of a two-minute homemade-style video instead. You can then cascade the information to your affected partners for the project to go along smoothly.\r\n\r\n<br \/><br \/>\r\n\r\nWith Comindware Project, you also have the option to invite third-party contractors. Tasks can be assigned to them, and the contractor will have access to his\/her tasks, including all the collaboration opportunities tied to each task \u2013 discussions, file sharing, collaborative document management, time logging, task status updates \u2013 but won\u2019t have access to any other project\/campaign information he\/she isn\u2019t supposed to have any knowledge of.\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Manage_and_monitor_client_campaigns_with_tasks_messages_and_discussion_rooms\"><\/span>Manage and monitor client campaigns with tasks, messages, and discussion rooms.<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" data-id=\"3207\"  src=\"https:\/\/www.cmwlab.com\/blog\/wp-content\/uploads\/2015\/04\/screen1-600-zoom.jpg\" alt=\"Manage and monitor client campaigns with tasks\" width=\"600\" height=\"262\" class=\"alignleft size-full\" \/>\r\n<br \/><br \/>\r\nWith Comindware Project, all tasks, messages, and discussions are in one place, readily available to authorized users anytime, anywhere, and not limited to a single person\u2019s computer, email inbox, or messaging app. Discussion threads are never lost and can be referred back to anytime even by newly onboarded team members, clients, or outside partners.\r\n\r\n<br \/><br \/>\r\n\r\nBut because email is still a widely used communication tool and switching between apps to get things done can be a time-consuming exercise, Comindware Project allows you to simply reply to a notification, and your message will automatically be added to the workspace\/project discussion.\r\n<br \/><br \/>\r\n<img loading=\"lazy\" decoding=\"async\" data-id=\"3208\"  src=\"https:\/\/www.cmwlab.com\/blog\/wp-content\/uploads\/2015\/04\/rooms600-zoom.jpg\" alt=\"workspace\/project discussion\" width=\"600\" height=\"345\" class=\"alignleft size-full\" \/>\r\n<br \/><br \/>\r\n\r\nUsing Comindware Project\u2019s Team Network collaboration platform, you can set up:\r\n<br \/><br \/>\r\n\r\n<ul style=\"margin-left: 25px;\">\r\n\t<li>A private <a href=\"https:\/\/www.cmwlab.com\/platform\/team-network\/\">discussion room<\/a> for the team\u2019s actual execution strategies where your trade secrets are safe and the unavoidable stressed\/tired comments and vent-out sessions between colleagues won\u2019t be seen by clients<\/li>\r\n\t<li>A public discussion room to include client input that the whole team sees and where (more professional) discussions can be held<\/li>\r\n\t<li>A private discussion room for client and manager negotiations (financial\/billing, performance review, and so on)<\/li>\r\n<\/ul>\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Use_management_dashboards_to_input_key_measures_for_analysis_and_monitor_progress\"><\/span>Use management dashboards to input key measures for analysis and monitor progress.<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\nComindware Project allows <a href=\"https:\/\/www.cmwlab.com\/project-management-software\/\">customizable project status reports<\/a> configured to show progress as data on the remaining and logged work. Comindware Project\u2019s timesheets provide a more detailed breakdown of actual time logged for each task, giving managers the ability to effectively plan their budget and avoid unnecessary expenses.\r\n\r\n<br \/><br \/>\r\n\r\nThe Gantt chart, on the other hand, allows campaign managers a view into a task, the person working on it, and the task\u2019s current status. These reporting options give managers comprehensive visibility into individual and overall team performance.\r\n\r\n<br \/><br \/>\r\n\r\nYour client may want to measure how many retweets, brand mentions, new followers, new conversions and\/or actual sales were gained. In the event your agency needs to add specific reporting KPIs to your status reports such as (1) at least x number of retweets at x time, (2) at least x number of brand mentions at x time, or (3) at least x number of new followers at x time. If needed, you may <a href=\"https:\/\/www.cmwlab.com\/company\/contact-us\/\">request<\/a> integration of Comindware Project with any third-party tool like Google Analytics, marketing automation, and CRM system. The Comindware team will be glad to discuss this opportunity.\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Final_word\"><\/span>Final word<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\nHandling a big team or project can be a pain, especially with things as time-crucial and audience-dependent as marketing campaigns. With Comindware Project\u2019s user-friendly project management and collaboration features, agencies can get their marketing people to think and execute plans like project managers.\r\n\r\n<br \/><br \/>\r\n\r\nWith the added efficiency and actionable insights Comindware Project provides, human error is minimized, timelines are shortened, and metrics are met, giving marketing agencies a competitive advantage without needing to hire more people.\r\n\r\n<section class=\"text-center post__button\">\n    <a href=\"https:\/\/www.cmwlab.com\/company\/contact-us\/#tab_quote\" class=\"btn btn-green btn-lg\">\n\n            TRY FOR 30 DAYS!    \n\n    <\/a>\n<\/section>\r\n\r\n<section class=\"author bg-light border\">\n    <section class=\"row p-3 p-sm-5 align-items-center\">\n        <aside class=\"col-sm-3 col-4\">\n            <img decoding=\"async\" class=\"author__img img-fluid rounded-circle\" title=\"Maricel Rivera\" alt=\"Maricel Rivera\" src=\"\/blog\/wp-content\/uploads\/2013\/06\/maricel-rivera.jpg\">\n        <\/aside>\n        <article class=\"col-sm-9 col\">\n            <p class=\"author__text\">Maricel Rivera works as a financial researcher for a multinational financial firm. Outside of her full-time work, especially when the financial reporting season isn\u2019t at its peak, aside from online marketing, she also does freelance writing, specializing in the business and technology field. One of the topics she has already extensively covered and keeps exploring is work management. She currently explores product development trends, contributes to www.cmwlab.com and provides tips for better use of Comindware Tracker <a href=\"https:\/\/www.cmwlab.com\/workflow-software\/\">workflow software<\/a><\/p>\n        <\/article>\n    <\/section>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>For marketing campaigns, time and freshness are crucial, which is why deadline projections must be met at all costs or you risk missing the audience\u2019s tune of the moment. To avoid confusion and misplaced information or instructions, it\u2019s important for marketing agencies to have a central and dedicated system in place to manage projects, tasks, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3200","post","type-post","status-publish","format-standard","hentry","category-popular-topics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Agencies: The Benefits of Managing Your Campaigns with Comindware Project &mdash; CMW Lab Blog<\/title>\n<meta name=\"description\" content=\"The article describes the benefits of Comindware Project and why it should be used for managing marketing campaigns and teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cmwlab.com\/blog\/marketing-agencies-benefits-managing-campaigns-comindware-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Agencies: The Benefits of Managing Your Campaigns with Comindware Project &mdash; 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