{"id":3070,"date":"2015-03-07T11:59:29","date_gmt":"2015-03-07T11:59:29","guid":{"rendered":"https:\/\/www.cmwlab.com\/blog\/?p=3070"},"modified":"2026-01-08T07:58:58","modified_gmt":"2026-01-08T07:58:58","slug":"organizing-marketing-team-communications-workflow-tools-add","status":"publish","type":"post","link":"https:\/\/www.cmwlab.com\/blog\/organizing-marketing-team-communications-workflow-tools-add\/","title":{"rendered":"Organizing Marketing Team Communications: Do Your Workflow and Tools Add Up?"},"content":{"rendered":"The marketing and sales department is usually depicted in pop culture as the busiest, frantic, most chaotic and stressful department in an organization. It may not equal the frenzied busyness of an emergency surgery department in a life-and-death situation, but this stereotype holds water.\r\n\r\n

\r\n\"CMW<\/a><\/p>\r\nWhen launching a new product, service, event, or online marketing campaign, a marketing team has a lot on their hands. Effective communication, therefore, is an imperative, \u201ceffective\u201d being the operative word.\r\n

\r\n\"Marketing\"\r\n

\r\nIf you\u2019re the marketing manager, how do you alleviate chaos<\/a> and streamline communications while your team juggles a volume and variety of tasks for high-pressure periods of time?\r\n\r\n

\r\n\r\nStreamlining your communication strategy<\/strong>\r\n\r\n

\r\n\r\nThe first sensible step to organizing communications is to follow a workflow for your marketing activities, as each step in the workflow is an avenue to communicate your plans, objectives, and intentions to your team.\r\n\r\n

\r\n\r\nCommunicating is not an \u201cemail it and forget about it\u201d scenario. For it to be effective, recognize that communication is a process, and by that, context, including barriers, have to be addressed.\r\n\r\n

\r\n\r\nHere are some steps you might want to incorporate in your workflow:\r\n\r\n

\r\n

    \r\n\t
  1. Set an agenda<\/strong>. To avoid meetings from going overboard and spilling over onto supposed productive creative time, set a strict agenda and stick to it. Note the off-topic but essential issues brought up for another day.<\/li>\r\n\r\n\t
  2. Establish metrics<\/strong>. How do you know you\u2019re doing something right, if you\u2019re performing below, above, or just as good as your peers in the industry? Setting key performance metrics will be the guiding light and eventual justification for all your efforts.<\/li>\r\n\r\n\t
  3. Review previous performance<\/strong>. Review your previous projects and gauge them against the performance benchmarks you\u2019ve set. Compare successes with failures and draw out the hows and whys, the what-tos and what-not-tos. These will help map out your strategy for your next project.<\/li>\r\n\r\n\t
  4. Set forward-looking goals<\/strong>. If you have failed to reach your targets before, how do you plan on reaching or exceeding them this time? How do you intend to fare better than your competitors? How many sales, opt-ins, and site visitors do you plan on making?<\/li>\r\n\r\n\t
  5. Brainstorm strategy<\/strong>. Solicit inputs from your team members for strategies to meet your metrics and achieve your goals.<\/li>\r\n\r\n\t
  6. Set and assign tasks and deadlines<\/strong>. Task assignments must be clear right out of the gate \u2013 the people who will handle them, who they report to, and when the tasks are expected to be delivered.<\/li>\r\n\r\n\t
  7. Keep track of your team\u2019s progress<\/strong>. Monitor progress updates to maintain workflow synchronization and anticipate schedule or budget adjustments if necessary.<\/li>\r\n\r\n\t
  8. Document your tasks and projects<\/strong>. Every project should be documented for post-implementation assessment.<\/li>\r\n<\/ol>\r\n\r\n\"Marketing_Communication\"\r\nThe second sensible step is to utilize essential tools to make organizing your marketing team\u2019s communications more time- and cost-efficient. In this case, software tools are the key. To maximize your software investment, opt for a tool with the following features:\r\n\r\n

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