{"id":2508,"date":"2014-05-22T11:09:11","date_gmt":"2014-05-22T11:09:11","guid":{"rendered":"https:\/\/www.cmwlab.com\/blog\/?p=2508"},"modified":"2025-04-15T09:11:32","modified_gmt":"2025-04-15T09:11:32","slug":"marketing-automation-for-small-business","status":"publish","type":"post","link":"https:\/\/www.cmwlab.com\/blog\/marketing-automation-for-small-business\/","title":{"rendered":"Marketing Automation for Small Business: There\u2019s More than One Way to Skin a Cat"},"content":{"rendered":"<p align=\"justify\">Marketing fuels the success of any business. Even if you do offer the best product or service in the entire planet, without marketing, the likelihood of your business failing before taking off is greater. Marketing isn\u2019t necessarily an easy endeavor. It\u2019s not a one-time event, either, but an ongoing and dynamic process that grows and evolves as the market evolves. Even big and established brands like Coca-Cola, McDonalds, Starbucks and Nike continually engage in marketing activities to maintain the edge they\u2019ve built through the years in their respective markets.<\/p>\r\n\r\n<br \/>\r\n<p><!--more-->\r\n<a href=\"https:\/\/www.cmwlab.com\/platform\/try\/\" onclick=\"ga('send', 'event', 'abtest', 'platform-banner-click');\"><img decoding=\"async\" id=\"pl-banner\" src=\"https:\/\/www.cmwlab.com\/blog\/wp-content\/uploads\/2023\/03\/cmw-platform-banner.png\" class=\"img-fluid my-5\" alt=\"CMW Platform banner\" title=\"CMW Platform banner\"><\/a><\/p>\r\n\r\n<p align=\"justify\">With the plethora of activities associated with marketing a brand \u2013 public relations campaigns, broadcast and print advertising, website updates, collateral preparation, among others \u2013 it\u2019s no wonder we so oftentimes hear the term \u201cmarketing automation.\u201d Pretty much everything else is already being automated nowadays, so why not automate repetitive marketing activities, too, right?<\/p>\r\n\r\n<img decoding=\"async\" data-id=\"2514\"  src=\"https:\/\/www.cmwlab.com\/blog\/wp-content\/uploads\/2014\/05\/marketing-automation-for-small-business-_preview.jpg\" alt=\"marketing automation for small business\"  class=\"alignleft size-full\" \/>\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_28 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cmwlab.com\/blog\/marketing-automation-for-small-business\/#First_what_exactly_is_a_marketing_automation_system\" title=\"First, what exactly is a marketing automation system?\">First, what exactly is a marketing automation system?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cmwlab.com\/blog\/marketing-automation-for-small-business\/#Marketing_automation_system_-_how_does_it_work\" title=\"Marketing automation system \u2013 how does it work? \">Marketing automation system \u2013 how does it work? <\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cmwlab.com\/blog\/marketing-automation-for-small-business\/#Comindware_Tracker_and_small_business_marketing_automation\" title=\"Comindware Tracker and small business marketing automation\">Comindware Tracker and small business marketing automation<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cmwlab.com\/blog\/marketing-automation-for-small-business\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"First_what_exactly_is_a_marketing_automation_system\"><\/span>First, what exactly is a marketing automation system?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\nTo quote a <a href=\"http:\/\/blogs.salesforce.com\/company\/2013\/10\/what-is-marketing-automation.html\" rel=\"nofollow noopener\" target=\"_blank\">Salesforce article<\/a>:\r\n\r\n\r\n<blockquote>Marketing automation is a set of tools designed to streamline and simplify some of the most time-consuming responsibilities of the modern marketing and sales roles. From automating the lead qualification process to creating a hub for digital campaign creation, automation is all about simplifying a business world that is growing far too complex, much too quickly.<\/blockquote>\r\n<br \/>\r\n<p align=\"justify\">Marketing automation allows businesses to:<\/p>\r\n<br \/>\r\n<ul style=\"padding-left:20px;\">\r\n\t<li>Align their sales and marketing goals<\/li>\r\n\t<li>Have a better insight into which processes work and which don\u2019t<\/li>\r\n\t<li>Increase efficiency and reduce operating costs<\/li>\r\n\t<li>Improve lead quality<\/li>\r\n\t<li>Increase market reach<\/li>\r\n\t<li>Solidify client relationships<\/li>\r\n<\/ul>\r\n<br \/>\r\n<p align=\"justify\">But what about marketing automation for small business owners who don\u2019t necessarily have big marketing budgets?<\/p>\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Marketing_automation_system_-_how_does_it_work\"><\/span>Marketing automation system \u2013 how does it work? <span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p align=\"justify\">A marketing automation system isn\u2019t just for large enterprises. According to <a href=\"http:\/\/www.marketo.com\/_assets\/uploads\/What-is-Marketing-Automation2.pdf?20130620133104\" rel=\"nofollow noopener\" target=\"_blank\">Marketo<\/a>, the small and mid-sized business (SMB) sector is currently the largest growing sector in the marketing automation software space, and that all industries, whether business-to-business (B2B) or business-to-consumer (B2C), are benefitting from it.<\/p>\r\n<br \/>\r\n<p align=\"justify\">Marketing automation tools are typically selected based on the following criteria:<\/p>\r\n<br \/>\r\n<ul style=\"padding-left:20px;\">\r\n\t<li>Cost of the software<\/li>\r\n\t<li>Size of the initial database<\/li>\r\n\t<li>Sophistication of a company\u2019s marketing programs<\/li>\r\n\t<li>Software support and management<\/li>\r\n<\/ul>\r\n<br \/>\r\n<p align=\"justify\">Because small businesses, particularly startups, are more likely to be cash-strapped than their bigger counterparts, marketing automation for small business is becoming a marketing automation niche all its own. Certain vendors provide tools solely for small business marketing automation. And then, there are those that cater to just about any type of business, offering less costly packages, even free, with lesser features for marketing campaigns that are less sophisticated.<\/p>\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Comindware_Tracker_and_small_business_marketing_automation\"><\/span>Comindware Tracker and small business marketing automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p align=\"justify\">Marketing automation doesn\u2019t always mean purchasing an entirely separate software for your marketing automation needs. For users of Comindware Tracker, aside from <a href=\"https:\/\/www.cmwlab.com\/blog\/new-hire-management-made-easy\/\">hiring<\/a>, invoicing and issue tracking, marketing automation for small business \u2013 even for large ones, too \u2013 is a pre-built feature you can deploy any time. That means less technology-related costs and no software learning curve to worry about, among others.\r\n<br \/><br \/>\r\nWith Comindware Tracker\u2019s <a href=\"https:\/\/www.cmwlab.com\/\">marketing automation workflow<\/a> feature, you can:<\/p>\r\n<br \/>\r\n<ul style=\"padding-left:20px;\">\r\n\t<li>Use pre-built marketing workflow processes<\/li>\r\n\t<li>Organize marketing delivery based on changing priorities<\/li>\r\n\t<li>Keep your marketing expenses to a minimum<\/li>\r\n\t<li>Create and schedule website content more seamlessly<\/li>\r\n\t<li>Create your own unique marketing workflows<\/li>\r\n\t<li>Easily <a href=\"https:\/\/www.cmwlab.com\/workflow-software\/\">tweak pre-built marketing automation templates<\/a> to suit your needs<\/li>\r\n<\/ul>\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<p align=\"justify\">There\u2019s more than one way to skin a cat. Depending on what your marketing campaigns need, there\u2019s a marketing automation solution that\u2019s right for your budget. Remember though that a separate software purchase may not always be the solution, particularly if you already have an adaptive all-in-one system that you can customize at will, if and when the built-in packages aren\u2019t enough to address your specific <a href=\"https:\/\/www.cmwlab.com\/blog\/success-sooner-with-automated-workflows\/\">automated workflow<\/a> requirements.<\/p>\r\n\r\n<section class=\"text-center post__button\">\n    <a href=\"https:\/\/www.cmwlab.com\/workflow-software\/try\/\" class=\"btn btn-green btn-lg\">\n\n            Get a 30-day trial!\n\n    <\/a>\n<\/section>\r\n\r\n<section class=\"author bg-light border\">\n    <section class=\"row p-3 p-sm-5 align-items-center\">\n        <aside class=\"col-sm-3 col-4\">\n            <img decoding=\"async\" class=\"author__img img-fluid rounded-circle\" title=\"Maricel Rivera\" alt=\"Maricel Rivera\" src=\"\/blog\/wp-content\/uploads\/2013\/06\/maricel-rivera.jpg\">\n        <\/aside>\n        <article class=\"col-sm-9 col\">\n            <p class=\"author__text\">Maricel Rivera works as a financial researcher for a multinational financial firm. Outside of her full-time work, especially when the financial reporting season isn\u2019t at its peak, aside from online marketing, she also does freelance writing, specializing in the business and technology field. One of the topics she has already extensively covered and keeps exploring is work management. She currently explores product development trends, contributes to www.cmwlab.com and provides tips for better use of Comindware Tracker <a href=\"https:\/\/www.cmwlab.com\/workflow-software\/\">workflow software<\/a><\/p>\n        <\/article>\n    <\/section>\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Marketing fuels the success of any business. Even if you do offer the best product or service in the entire planet, without marketing, the likelihood of your business failing before taking off is greater. Marketing isn\u2019t necessarily an easy endeavor. It\u2019s not a one-time event, either, but an ongoing and dynamic process that grows and [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,19],"tags":[],"class_list":["post-2508","post","type-post","status-publish","format-standard","hentry","category-popular-topics","category-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Automation for Small Business and Comindware Tracker<\/title>\n<meta name=\"description\" content=\"Marketing automation for small business can mean marketing efficiency on a limited budget. Then again, it\u2019s not always about purchasing a separate software.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation for Small Business and Comindware Tracker\" \/>\n<meta property=\"og:description\" content=\"Marketing automation for small business can mean marketing efficiency on a limited budget. 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